Branding
The BFLO Store
The BFLO Store
During my time as a Brand & Design Manager for The Official Retailer of The Buffalo Bills, The BFLO Store; I created a Graphic Design Standards Manual to assist in having a more cohesive brand identity. This manual is used to maintain a consistent brand message and appearance throughout all their media and stationery.
Below is a sample of Tiktok and Instagram Reel content I created for The BFLO Store to promote special events, new products, partnerships, and to participate in social media trends.
Biggie’s Beez
Biggie’s Beez roots were planted in 1966 when our family purchased 105 acres of land in Arcade, NY. Our family bought this land with the hopes of creating family traditions, and to use its natural resources in every way we can. Our family values are a direct reflection of Biggie’s Beez: to use nature’s recipe, and do it in the most sustainable way possible.
Biggie’s Beez began as a hobby in 2017 and with a yearning to utilize beekeeping to help our planet and make delicious honey for our families table. Now we want to bring our products to yours.
I created their branding and logo keeping this in mind, using my Uncle’s family dog as the center of the brand. Representing a typical day on our family’s property, seeing Guinness run around and the bees buzzing with him.
Give a Crepe
Give a Crepe is a creperie located in Erie, Pennsylvania. They were looking to rebrand their restaurant, so I created a new logo, type, colors, and a website redesign to reflect their fun and vibrant personality and atmosphere.
Mercyhurst University, Erie, PA.
During my time as a student at Mercyhurst University, I worked as a Content Creator and Graphic Designer for their Student Communication Team. I created and designed many social campaigns and materials for their social accounts and events.
COVID-19 Instagram Story Cards.
I designed a campaign for their Instagram Story and Facebook with uplifting quotes and imagery during the pandemic to engage with students and faculty during difficult times.
How Luke dresses for cold weather.
A social campaign to illustrate for students the best way to dress in the cold weather, using their mascot, Luke.
Instagram Story Cards.
Social campaigns to create engagement during holidays, social trends, and events.
